Sep 1, 2021
Pricing is very subjective. Even value based pricing is subjective. We have to stop dictating how people price without understanding the full context of their business, audience, or expertise and experience. So much of pricing advice is to just "increase your rates" or "double your rates," and while that can work, sometimes that isn't even what would make a huge impact on sales for someone.
Because I know this is an area where nearly every entrepreneur struggles, and there's so much conflicting advice out there on it, I wanted to get the viewpoint of an expert who has been doing this for various clients for over a decade. You're going to love it!
Links:
Website- theasmaraagency.com