Jan 27, 2021
For business owners who want to run more ethical and inclusive businesses that means opening up to learning, listening, and changing. And the work is often uncomfortable, but it's necessary. In 2021 we can no longer pretend we don't know about systemic inequalities. At this point if you aren't doing the work...
Jan 20, 2021
Beta means the first version of a new offer that you are putting out into the world, and it is a great way to see how an offer resonates with your audience. The benefit of Beta testing is that you get to help people while also testing out an offer. Understanding what state an offer should be in, how to price, and how to...
Jan 13, 2021
Referrals are really awesome, but it's hard to plan ahead in business and be intentional when you are at the whim of others. You need a marketing routine in your business that is sustainable for you and makes sense for your business and your goals. In this episode, I’ll share simple things you can do each week, month,...
Jan 6, 2021
New Years can tend to be all about "big scary goals." And while I've done that for myself at times, one thing I've learned is that setting goals doesn't have to be tied to a result. Instead, consider tracking your results by actions, by timeframes, or by setting micro-goals that lead you to your bigger goal. If the...