Jun 30, 2021
Pricing is tricky, nuanced, confusing, nauseating, horrible, exciting, stressful, liberating, empowering, annoying, and basically just a really emotional process that unfortunately doesn't have clear-cut answers.
I don't subscribe to the belief that everyone should just "double their rates," for several reasons.
Jun 23, 2021
Referrals are really awesome but it's hard to plan ahead in business and be intentional when you are at the whim of others.
You need a marketing routine in your business that is sustainable for you and makes sense for your business and your goals.
People generally don't want to do the marketing tasks in their business....
Jun 16, 2021
Far too often I hear people say, "I just wish I could hire someone to do my marketing for me. I hate it!"
And honestly, you can hire someone. But it won't be cheap, and if your messaging and/or positioning is off, it's gonna be a big waste of money.
So in the meantime, I want you to feel capable and confident when it...
Jun 9, 2021
While you shouldn’t only use Instastories to pitch paid offerings, you can absolutely use a simple framework to sell the right things to the right people. You don’t even need a fancy sales page or ads to do it either. Listen in as I share 5 simple things to share to get more clients from “the Gram.”
Jun 2, 2021
It's incredibly normal that over time you will get more and more specific about who you want to serve in your business. It comes from the fact that as you work with more and more people you'll realize who's a better fit for you work, or who you really enjoy working with.
However, when this happens there usually some...