Nov 24, 2021
In this episode I talk to my friend Tawny Cale about how her business was born out of a desire to learn an art and skill that is a part of her heritage. Sister Beads started because she had been learning Indigenous beadwork and was beginning to get requests. Then she convinced 2 of her 4 sisters to join her to keep up...
Nov 17, 2021
Feeling confident is such an important part of running a thriving business. While nobody is 100% confident 100% of the time, the good news is that there are things we can all do to build our own confidence. In this interview with Nicole Kalil, she shares the 5 most common confidence derailers, and the 5 best...
Nov 10, 2021
When we think about launching we usually think about being tired. We think about going so hard that we risk burnout. It conjures up notions of working around the clock, never stopping to enjoy anything, trying to win at all costs. But that's not really necessary. There are so many different ways to launch it's...
Nov 3, 2021
Part of why marketing feels so hard is there's a lot of uncertainty around it and also so many options. With digital advertising as opposed to print or TV advertising, it means that ideas move incredibly fast now. New trends pop up all the time and because of the nature of social media it's really easy for them...