Oct 6, 2021
Branding can feel VERY confusing. Not only do people usually assume it's about having the right colors and fonts, but it can be a bit perplexing as to what it actually does for you. The reality is that the brand identity portion (the visual assets) are really just the last part of the process. Getting clear on your brand strategy and values makes it so much easier to market to the right people, who'll not only be poised to pay you, but will be a dream to work with. That's why in this Rebellious Success Spotlight interview I brought on Branding Expert Solveig Petch to explain the ins and outs of solid brand strategy. She's fantastic and makes it really simple to understand.
Solveig Petch Bio:
Solveig Petch, also known as Petchy, is a brand strategist and identity designer for purpose-driven business owners who want to build their brands their way; without pretending to be something they’re not, without compromising on their truths, without unethical business tactics and without screwing people over in the process. She is on a mission to help other business owners unlock the power of their unique brand personality, so they can attract and connect with more of their perfect-fit clients. From her home office in rural Norway, she crafts strategic brand identities with a no bullshit approach and a sprinkle of tough love. She’s also the host of Brand it! with Petchy – a podcast dedicated to demystifying brand strategy and helping business owners discover and consistently express their brand’s inner core – so they can attract those dream clients of theirs with ease!