May 26, 2021
Marketing ourselves to grow our businesses can feel like a never-ending slog a lot of the time. Especially when you are always trying to keep up with new social media trends and platforms. But what if you could have another way to grow your visibility that also instantly increased trust for you and your brand? That's where free publicity comes in!
But if you aren't already famous, how can you possibly pitch and get picked up for these amazing opportunities? Shockingly, it's not as difficult as you'd think! And one way to grow recognition is by getting the PR, not the other way around.
That's why in this episode I'm joined by PR expert Simone Sauter who has a background in PR & Journalism and has also grown a successful coaching practice based on pitching herself to various platforms. She shares her signature framework and common mistakes in this episode.
GUEST BIO:
Simone Sauter is a PR & Publicity Coach, bestselling author and tech nerd. She helps coaches, consultants and trainers to become the go-to expert and consistently attract high-paying clients by building authority, trust and credibility through the power of the media. Simone has nearly 2 decades experience in the media and PR world. She worked as a journalist for 8 years and before her entrepreneurial journey as a PR manager for several fortune 100 companies. She also has a master’s degree in Journalism and PR and is a certified PR consultant. But most important is that she has built a very successful coaching business in the relationship coaching niche solely by using PR which means that she understands 100% how to make PR work for your coaching and consulting business in a way that you get new clients.
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